Violet is a Partner and the Chief Operating Officer (COO) at UpHonest Capital, bringing over close to two decades of experience in operating businesses, building up communities, and developing unique and positive brand image, as well as high-performance cultures across industries including Media, IT, Cross border E-Commerce, etc.
As a key member of the leadership team at UpHonest, she works closely with the General Partners to drive firm scalability and sustainable growth. She is responsible for managing fund strategy, talent, and operations including supporting UpHonest's Communities, Finance, compliance and Investment teams, in addition to occasional work with UpHonest portfolio companies.
Violet embarked her career at leading tech and business media including InformationWeek and Forbes upon her graduation from Nanjing University with a B.S. in Journalism, where she first learned how media exposure influences industries as a journalist and later a researcher.
Prior her joining in UpHonest, Violet held various senior positions across brand system, PR, marketing and growth functions at IBM and Alibaba Group. She previously was responsible for CSR, brand system, and PR for IBM, South Greater China, where she established a volunteer community within IBM China that supported the company's CSR initiatives, specifically by aiding SMEs in accelerating their adoption of IT systems. While at Alibaba Group, Violet spearheaded an innovative project aimed at enhancing organic user growth for the company's cross-border e-commerce platform. This initiative significantly contributed to the rapid growth and expansion of businesses operating on the platform within a short timeframe.
Violet holds a Bachelor’s degree in Journalism from Nanjing University.
